Shahid Minar of Jahangir Nagar University

Mass Communication Characteristics

• Source
• Receiver
• Encoding
• Decoding
• Channels
• Massage
• Audience
• Feedback
• Noise

People use mass media for

• Cognition
• Diversion
• Social Utility
• Withdrawal

Nature of the Mass Communicator

• Formal Organizations
• The Gatekeepers
• Operating Expenses
• Competing For Profit
• Highly Competitive

What is Mass Communication ?

Mass communication is a production to communicate a huge people with a medium. Ex- Internet, Television, Telephone, Radio, Newspaper etc.

What is Interpersonal Communication ?

Interpersonal communication in which one person (or group) in interacting with another person (or group) without the aid of a mechanical device.

What is Intrapersonal Communication ?

Intrapersonal communication is communication with in one. 

The Three Major Communication Setting

1. Intra-personal Communication
2. Interpersonal Communication
3. Mass Communication

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