Shahid Minar of Jahangir Nagar University

Mass Communication Characteristics

• Source
• Receiver
• Encoding
• Decoding
• Channels
• Massage
• Audience
• Feedback
• Noise

People use mass media for

• Cognition
• Diversion
• Social Utility
• Withdrawal

Nature of the Mass Communicator

• Formal Organizations
• The Gatekeepers
• Operating Expenses
• Competing For Profit
• Highly Competitive